Halloween is a fun time for you to drive more customers to your website, by working with some hauntingly effective marketing tactics. Therefore, if your small business isn’t celebrating this joyful holiday break, you’re losing out on a chance to bond with your clients.
Halloween styled campaigns can aid your business to get some attention and attract new customers to the doorstep. The following are five fun ways to market your small business throughout this spooky time of the year!
1. Highlight Your Services And Products in Halloween Style
If your small business doesn’t promote any Halloween-themed products or services, you will probably be scratching your head trying to determine how to get a push in profits this holiday season.
Design your social media pages and emails! Just a picture of a skeleton or a pumpkin will do the job because this shows your clients that you’re excited about the holiday season – this can apply to any holiday season like Thanksgiving or Christmas.
Another smart way to get people heading over to you is to be a trick-or-treat stop. This one’s fast and straightforward – decorate your place and be ready with chocolates for trick-or-treaters. To take it up a notch, you may choose even to order branded candy to give out.
2. Host an Event
Organizing an event is an excellent way to attract people through the door in case you have a brick & mortar place. Utilize social media to advertise the contest and get visitors to take part by posting a photo of their outfit on your social pages.
Even better, compel them to stop by your shop wearing their Halloween costumes and offer prizes for the best costumes. Then click their picture and post it on your social network pages. Don’t forget to add a hashtag to spread the word further about your event!
3. Offer Bone-Chilling Discounts or Freebies
Fixing discounts to holidays is a beautiful way to resonate with all your clients and convince them to take you up on your offer in a sense that seems unique.
Either you sell Halloween gifts or plan to get the Halloween theme into your service-based company (like with a special Halloween themed shoes), offer flash sales at random occasions. You can promote buy-two-get-one offers or 30 percent off vouchers. One particular idea that Shetty Marketing follows is to produce Halloween-crafted bundles of goodies that can be bought at low cost.
Tap into the Halloween spirit by providing a discount to buyers in costume. As an alternative for deals, you can offer freebies that people can share with their friends, loved ones, fellow workers as Halloween presents.
4. Post a Blog on “Halloween Gift Ideas” to Get Visitors Over to Your Site
During Halloween, people usually search for gift ideas for their loved ones in Google. Hence, the search volume for keywords like “Halloween gift ideas,” “Halloween gift suggestions” is at its peak. You can leverage this opportunity to create blog posts on Halloween gift suggestions or ideas.
For keyword research purpose you can utilize keyword research tools like Google Keyword Planner or Answer the Public. Just make a list of all the query variations and write a blog on these queries or keyword phrases with high volume but low competition. By doing so, your post will have a high chance of showing up on the first page of google which gets the most user attention.
5. The Classic Scare
In the year 2014, online real estate company Trulia welcomed the feel of Halloween along with their Haunted Open House prank. They placed hidden cams, possessed dolls, dropping books and staged other paranormal activities in an older for-sale home to bring about fear in home seekers. The shot reactions were hilarious. Here’s the video if you missed it.
Do a scary prank in your company and upload it on Youtube, Facebook, Instagram, and other online platforms. If the video goes viral, it will surely grab a lot of attention and will increase your brand visibility.
Ok, now it’s your turn
These fun Halloween marketing and advertising ideas confirm that your small business doesn’t need to spend a lot of money to organize an awesome Halloween “party” that treats customers and increases your sales. Get into thinking and organizing your Halloween marketing venture as quickly as possible.