What Is Cybersecurity? How To Protect Your Business’s Digital Assets

Assets form an integral part of any business enterprise. These are any items of value that a company owns in order to operate. They help keep the business running.

Business assets appear in two forms—physical and digital. Physical assets are tangible items and can be touched and seen. In other words, they have a physical existence. These include motor cars, fixtures, fittings, buildings, machinery, and others. On the other hand, digital assets are stored and used online.

Examples of digital assets include videos, images, presentations, graphics, audio files, and much more. Today, even cash is held and transferred online. However, digital assets are prone to cybercriminal attacks.

This article walks you through some simple yet effective tips to protect your business’s digital assets from cybersecurity attacks. But before diving into these strategies, it’d be a good idea first to understand what cybersecurity is. Read on to get enlightened.

Cybersecurity Defined

Cybersecurity is a process of protecting business systems, applications, or networks from malicious attacks. The main objective of cybercriminal attackers is to access, manipulate, and destroy a firm’s critical information or steal digital assets and money from users.

Common elements of cybersecurity include application security, information security, network security, end-user security, operational security, cloud security, and disaster recovery planning.

With cybersecurity best practices, you won’t be worried about unauthorized people accessing your digital assets. And when attackers get access to your systems, cybersecurity can allow you to recover your assets.

Protecting Your Digital Assets

Just as you would protect your physical business with a security system, you’ll need to protect your digital asses. Adopting new technologies is one of the best ways to streamline your business processes and boost efficiency. It allows you to connect with workers, customers, and other stakeholders from anywhere and at any time. However, sometimes, modern technologies can pose a great risk to your business.

Online criminals can utilize the same new technologies to access your digital assets. But the good news is that with cybersecurity best practices, you can always protect your business from hackers.

Some of the most effective strategies to help secure your digital assets include:

1. Hire Managed IT Professionals

You might know very little about cybersecurity attacks, which is why you need to utilize managed IT security services. These are IT firms or professionals whose work is to assist businesses in protecting their digital assets from hackers.

Managed IT services allow you to implement the best protective measures to secure your business. Besides, they can provide an automated solution to help manage your digital assets from a central place. Hackers tend to scan outdated software to determine their vulnerability. Therefore, older software versions are more prone to online attacks than modern ones.

A managed IT security service provider can help install automatic system updates on your website. This helps boost your online security, guarding your digital assets against hackers.

2. Use Strong Passwords

Passwords are secret codes that you must use to access your business systems. They help prevent unauthorized people from accessing your computers. It’d be a good idea to create strong passwords.

Most business owners find it difficult to remember complex passwords. For that reason, they end up creating weak passwords. Little did they know that such possess a great risk to their digital assets and business in general. Strong passwords make it difficult for unauthorized people to figure them out. With such passwords, no hacker will manage to access your business networks. This helps boost the security of your digital assets and other documents.

There are various strategies to build strong passwords. First, you need to make them reasonably long. Second, include numbers, alphabets, upper cases, and lower cases in your passwords. And finally, you might want to add some non-standard characters to your passwords. This makes it difficult for unauthorized persons to guess them correctly.

3. Educate Your Workers

Employees interact with most of your business assets daily. Some of the cybersecurity attacks happen due to the ignorance of your workers. Allow your workers to help safeguard your digital assets by training them about cybersecurity concerns. Educating your workers enables them to identify any possibility of cybersecurity threats. From there, they can take the necessary measures to protect your digital assets.

It’s also a good idea to educate your workers about passwords. Advise them not to share them with outsiders or unauthorized persons. This also helps safeguard your business assets against cybercriminal attacks. One of the best ways to educate your workers about cybersecurity attacks is by creating training programs. These include holding seminars, forums, workshops, and meetings regularly.

4. Encrypt Important Files

Running an online business involves sharing digital assets and other files over the internet. You can secure your data by encrypting such documents before sending them to the intended user.

Encryption is the practice of encoding data. In other words, it involves converting the information into a non-standard language. This ensures that any unauthorized person won’t understand its meaning. The intended user will use a binary code to decode the data and convert it to a standard language.

5. Build A Backup Plan

Implementing strong online security measures isn’t enough. In some scenarios, hackers can still access your digital assets. That’s where the power of backup comes in. A backup plan ensures you can recover your assets when you lose them. However, you need to install the right digital asset recovery software.

6. Register Intellectual Properties

Although you might create several digital assets, you can’t claim their ownership until you register them with your name. This is a practice of protecting your assets with trademarks, copyrights, and patents. Doing so gives you the right to own the assets and take legal action against anyone who steals or uses them without your permission.


Digital assets are essential in any online business because they help add value and wealth to a firm. However, such assets are prone to cybersecurity attacks. When that happens to your firm, you can lose your business. Do all it takes to secure your digital assets since your business’s reputation would be on the line. You can consider the strategies explained above to help protect your assets.


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