
In the cutthroat food and beverage industry, a great slogan is key to building your brand and getting new customers. A good restaurant slogan not only sums up your business but also sets you apart from the rest & what makes you different.
A tagline that can stick in customers’ heads can lead them to choose your store over the many others around you. Looking for how to create a restaurant slogan? Check out our tips below.
Table of Contents
- 1 Creative Slogans
- 2 Funny Phrases
- 3 Catchy Food Slogans
- 4 Quick Service Slogans
- 5 Coffee Shop Slogans
- 6 Fine Dining Slogans
- 7 Healthy Food Slogans
- 8 Mexican Food Slogans
- 9 Italian Food Taglines
- 10 Pizza Slogans
- 11 Sushi Slogans
- 12 Seafood Slogans
- 13 Steakhouse Slogans
- 14 Famous Restaurant Slogans
- 15 How to Create a Slogan For Your Restaurant
- 16 Done
Here are some restaurant slogan ideas to get you started:
Creative Slogans
- Taste the Love in Every Bite
- Where Flavor Wins
- Level Up Your Taste Buds
- Eat Well, Be Happy
- Freshness is our secret ingredient
- Experience The Food
- Satisfy Your Appetite Here
- Come for the food, stay for the fun
- Serving Joy on a plate
- Dig In
Funny Phrases
- Food so good, you’ll forget your manners.
- Every meal is a happy ending.
- We put the yum in yummy.
- Come in hungry, leave happy!
- Our food is better than your grandma’s.
- Love at first bite.
- Bringing people together one plate at a time.
- Eat well or die trying!
- We’re more than just a pretty plate!
- Come for the food. Stay because you got lost in our wine.
- Our food may not be low calorie but it’s high happiness!
- Life is too short for bad food – come get your gourmet on!
- Warning: Our portions are big enough to share, but we won’t judge if you don’t.
- Why cook at home when you can come here and we’ll do the dishes?
- Our chicken crossed the road to get cooked by us!
- We got 99 problems, but the dish ain’t one
Catchy Food Slogans
- Global cuisine on your plate
- Food for a good time
- Taste the world
- Try something new
- Making food memories daily
- Food with a spin!
- Food at its best
- Treat yourself
- Level up your taste
- More than just a meal – an experience
Quick Service Slogans
- Fast food, faster service
- Grab and go
- Fresh and fast – at your command
- Fueling you faster than ever!
- Hungry? We’ll have something ready for you in minutes!
- Satisfy your appetite ASAP here.
- Fast food doesn’t mean sacrificing taste!
- Putting the fast back in fast breakfast
- Foodie dreams delivered in record time
- Order to pick-up in seconds!
Coffee Shop Slogans
- Rise and shine.
- Brewing happiness every day.
- Sip, sip hooray!
- Freshly brewed for you.
- Enjoy the moment with our coffee.
- Stay buzzed all day!
- The best part of your day starts here.
- Espresso yourself here!
- Coffee is always a good idea.
- Caffeine in a cup!
Fine Dining Slogans
- Savor every bite.
- Level up your senses.
- Taste the world’s best cuisine.
- Where quality meets service.
- Flavors for the refined.
- Food at its finest!
- Taking dining to the next level.
- Every dish is a work of art.
- Food and atmosphere.
- Treat yourself to a culinary adventure.
- Luxury is best enjoyed with a fork and knife.
- Experience fine dining with us.
- We don’t just serve food, we make memories.
- Fine dining reimagined – one dish at a time!
- Come for the food, stay for the fancy
- Cooking to please your taste
Healthy Food Slogans
- Feed your body with our healthy meals.
- Healthy food is delicious.
- Nourish your body, pamper your taste buds.
- Clean food doesn’t have to be boring – come try us out.
- Eat smart, feel great – that’s our motto.
- Fresh ingredients for a fresh view on food.
- Good food doesn’t have to be junk food!
- Real ingredients, real food.
- We believe in plant-based power!
- Indulge without compromising!
- A meal to feel good about!
- Healthy and tasty!
Mexican Food Slogans
- Spice up your day.
- Get ready to fiesta!
- Taco ‘bout good!
- Unleash your inner guac!
- Life is short – eat tacos!
- From our table to yours – Welcome!
- Ole! Come and taste Mexico!
- Delicious in every wrap!
- You found authentic Mexican food here!
- Every bite is a bomb.
- Bringing Mexico to your plate.
- Made with love and passion
- Ole! Fresh Mexican food daily.
Italian Food Taglines
- Taste Tuscany.
- From our kitchen to your plate – Buon Appetito!
- Eat well to live well.
- Italy in every bite.
- Food, family, friends.
- Fall in love with Italian food again!
- Fresh ingredients + traditional recipes.
- Italy in your backyard!
- Go to Napoli without leaving your seat.
- We are your Mediterranean escape!
- Fine dining Italian style.
- Our love for food is as big as Mama’s heart
Pizza Slogans
- Good times and great pies.
- Cheat day – our slices are to die for.
- Come for the pizza, stay for the fun.
- Hot and fresh pizzas every time.
- Where quality meets taste – in every slice.
- Italy on your plate.
- Life is too short for bad pizza!
- Taking your pizza to the next level with every bite!
- Making memories one slice at a time.
- You can taste the love and passion in every pizza.
- Pizza perfection in every pie we make!
- Good food and good times.
Sushi Slogans
- Roll with the best sushi in town.
- Sushi is art.
- Every roll is a work of art!
- Japan on our menu.
- Bite into bliss.
- Never had seafood this good!
- Come and experience Kyoto style!
- Sushi is an art.
- Japanese food at your doorstep!
- From sea to plate – that’s how we roll!
- Japan in your backyard.
- Every bite is umami heaven.
Seafood Slogans
- Hooked on freshness.
- So good you’ll want to crab!
- Every dish is a daily catch.
- Dive in!
- Get addicted to our seafood.
- Food so good it’s fin-tastic!
- From sea to plate – it doesn’t get any fresher!
- Our seafood will make you go oh my Cod!
- The ocean on your plate with every bite.
- Come for the seafood, stay for the fun
Steakhouse Slogans
- Meat you later!
- Sizzle and pop.
- Prime and perfect.
- More than just a cut above.
- Every bite is a work of art.
- Steak your claim!
- Grill it, love it, repeat!
- The steak experience.
- A Cut Above the Rest for over [number of years]
- Feed your beast
Famous Restaurant Slogans
- McDonald’s: I’m Lovin’ It
- KFC: Finger-Lickin’ Good
- Subway: Eat Fresh
- Wendy’s: Where’s the Beef?
- Pizza Hut: No One Out Pizzas the Hut
- Applebee’s Grill + Bar: Eatin’ Good in The Neighborhood®
- Burger King: Have it Your Way
- Olive Garden: When You’re Here, You’re Family®
- Taco Bell: Live Mas
- Denny’s : America’s Diner is always open.
- Chick-fil-A : We didn’t invent the chicken, just the chicken sandwich.
- Dunkin Donuts : America Runs on Dunkin.
How to Create a Slogan For Your Restaurant
Here are some tips to consider when creating a great restaurant tagline:
1. Know Your Restaurant
Before you even start working on your branding or slogans/catchphrases, you need to define your restaurant – what kind of food you serve (cuisine style/type/quality standards/etc.), its core values which might be around themes such as comfort/luxury/sophistication etc. – all these helps determine what kind of tone should be in your tag-line and ultimately define your brand personality.
2. Who is Your Target
Consider your target audience’s preferences and interests when choosing the language and design style. Using the right visuals and fonts can trigger a recall mechanism and remind them of their previous good times at your restaurant.
By referencing previous dining experiences in ads or other marketing material you can reinforce the associations with the restaurant and the related items in your target audience’s minds.
3. Short and Sweet
Make every word count by keeping it short and sweet because if it’s over eight words – human brain will lose focus and it will be harder to recall and therefore best avoided while being creative. It’s best to be humorous and playful but not unprofessional.
4. Feature Specials / Unique Selling Points
Featuring special dishes or unique offerings will make an impact and bring in new customers. By promoting delicious meals with great reviews from current customers at a high-end restaurant for example, new customers will feel encouraged to try them out and will generate positive word of mouth about the restaurant.
5. Quality Standards
Quality matters in the food business; so, adding adjectives with positive connotations around quality standards like “fresh, locally sourced ingredients” or “expertly prepared meals” will reinforce customers’ trust in the quality and give them more reason to come back again and again.
6. Humor and Playfulness
Using humor in your tagline can be a great way to stand out from competitors online who may be offering similar products or services. Injecting personality and quirky elements into your brand will make an impact on potential customers and entertain them in a way that’s tasteful and aligns with community values and morals.
By being humorous you can expand your audience and differentiate yourself from others in your industry.
7. Don’t Be Too Generic
Being too generic will make you unremarkable and then you’ll fade into the background and be forgotten. So, incorporating unique insights that drive home what sets you apart should be key when crafting great taglines/slogans to add value to your restaurant branding.
If you need help with a slogan, Shopify has a free Restaurant Slogan Generator you can use to get some ideas based on your business.
Done
A great slogan will set you apart from the competition and lay the groundwork for your brand, new customers and managing expectations. Your tagline should be your restaurant’s ethos – what’s unique about you – just like a dish made with love in the kitchen!